Hey! 👋 I’m Idoia. I specialize in . . .
Verbal identity, content strategy, and copywriting to help you fall (back) in love with your brand.
Whether just launching, undergoing an identity crisis, or entering a growth phase—brands at a turning point are vulnerable. They can boom, bust, or worst of all, bore.
I make your words work. Alongside designers, strategists, and your team, I bring your brand’s voice to life through verbal identity design, content strategy, and copywriting.
I can help you…
- Overcome doubt about your purpose, mission, and vision.
- Know what to say, when to say it, and to whom.
- Stop copycatting and start creating.
- Turn wild ideas into useful words.
- Tame beastly site content.
- Love your brand (again).
What I do
Verbal identity
Not marketing copy. I create the foundational messaging, voice, and story that inform and inspire external comms, like site copy and marketing.
Content strategy
Whether you’re redesigning an entire site or just a single page, you need a content strategy. I plan out everything from the big-picture logistics to on-page content briefs.
Brand strategy
Brand strategy boils down to answering a single question: How will we win? We’ll sift through the nuances of your company, competitors, and customers to get to your X factor.
Copywriting
I can take on any website copy work, bringing clarity to the complex and style to the stale.