BoxC is an e-commerce logistics management platform that enables online brands to access the infrastructure of global logistics companies (e.g., FedEx, UPS, etc.) to reduce shipping costs and grow their business.

The plan

Full verbal and visual rebrand.


I helmed the verbal identity facet of BoxC’s rebrand, and collaborated with the strategist and designer on positioning and storytelling.

  • Category nomenclature
  • Mission, vision, and purpose statements
  • Unique selling proposition and value proposition
  • Updated core values
  • Audience-based messaging guidelines
  • Style manual
  • Brand story

The outcome

Immediately after finalizing the category name, the BoxC sales team asked a customer if they understood what an “e-commerce logistics management platform” does. The customer quickly answered yes. Even during the project, the BoxC team referenced their audience messaging guidelines in sales calls and reported positive engagement.

BoxC website