There’s a dramatic wealth gap in this country. It’s defined along educational, geographic, racial, and familial lines. It’s perpetuated by a lack of financial fluency in low-wealth communities.
Champions for Financial Legacy (CFFL)’s practical, proven financial education empowers students and communities to achieve financial fluency and security they never thought possible.
CFFL’s founders were unwavering in their mission and vision. But as a new organization, they lacked a stress-tested, documented plan for executing through visuals, verbals, and audience messaging.
We worked with the organization’s founders to define their brand strategy through competitive analysis, foundational messaging, differentiation, brand promise, visual design, and web design.
My role
Brand strategy
- Audience analysis
- Competitor analysis
- Differentiation
- Brand attributes
- Brand concept: “Opportunity”
- Brand story
Copywriting
- Initial copy for wireframes
I performed this strategy work at Interactive Strategies alongside a team of expert digital designers and strategists.
Credits
Brand strategy – Idoia Gkikas (that’s me!)
Brand strategy – David Belman
Digital strategy – Christian Taylor
Digital design – Dan Jecha