Can software development have a heart? Should it?
For the talented dev team at Cuttlesoft, the answer is a non-negotiable “yes.” Only with empathy at the core of coding can software build better businesses, better experiences, and better relationships.
At its 7-year mark, the Cuttlesoft team found itself at a turning point: self-assured but struggling with a brand that didn’t reflect their sharp talent, industry-leading experience, and heart-led culture.
The answer lay close to home with their namesake, the cuttlefish.
My role
Verbal identity
Copywriting
- Purpose, mission, vision
- Core values
- USP & value proposition
- Audience messaging framework
- Style guide
- Tagline: “Expect better”
- Brand story
- Copy & design collaboration for Process page
Samples
- About page contains core values, brand story
I produced the above writing while at Focus Lab alongside a team of expert brand designers and strategists.
Credits
Brand writing – Idoia Gkikas (that’s me!)
Brand & UI design – Bud Thomas
Process page design – Brian Perez
Brand strategy – Haley Bridges