Elastic Path’s composable commerce platform frees businesses to innovate on their terms and wow their customers. The ultimate goal: to transform the industry through composable commerce innovation.
Competing against the likes of Shopify and Salesforce, Elastic Path couldn’t afford an apologetic rebrand. As a team, we needed to assert the brand’s point of view through a visual and verbal overhaul.
My role
Verbal identity
Content strategy
Copywriting
- Mission and vision statements
- Core values rewrite
- USP & value prop
- Audience messaging framework
- Brand story
- Page-level content strategy
- Copywriting
Elastic Path verbal identity & copywriting
I produced the above writing while at Focus Lab alongside a team of expert brand designers and strategists.
Credits
Brand writing – Idoia Gkikas (that’s me!)
Brand & UI design – Bud Thomas
Brand strategy – Haley Bridges