Elastic Path

Elastic Path’s composable commerce platform frees businesses to innovate on their terms and wow their customers. The ultimate goal: to transform the industry through composable commerce innovation.

Case study @ Focus Lab

Client website

My role

Brand writing

UI/copy writing

  • Mission and vision statements
  • Core values rewrites
  • USP & value prop
  • Audience messaging framework
  • Brand story
  • Web copy