Waning civics education and distance from the nation’s founding texts has made it dangerously easy for misinformation to proliferate. The work of solving this civic education crisis is nothing short of critical and urgent.
That’s why the Jack Miller Center (JMC) exists. Through rigorous programs and resources, the nonpartisan nonprofit equips teachers and professors to propel positive change — from scholar to student to society.
JMC spent its first 20 years establishing its vision and programs. With its namesake handing over the leadership reigns, the brand needed to position itself for the next 20 years of growth. Through multiple stakeholder interviews and competitive analyses, we crafted a brand strategy to align the team and inspire the JMC website redesign.
My role
Brand strategy
- Audience analysis
- Competitor analysis
- Differentiation
- Brand attributes
- Brand concept: “Vital”
- Brand story
- Strategy-based storytelling for visual language
I performed this strategy work at Interactive Strategies alongside a team of expert digital designers and strategists.
Credits
Brand strategy – Idoia Gkikas (that’s me!)
Brand strategy – David Belman
Digital strategy – Jodi Raz
Digital design – Dan Jecha