Locally

Locally billboard
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Supporting local sure can be a pain in the ass. Why interact with humans and drive all over kingdom come when I can tap-tap-tap and have it at my door in 24 hours?

Well, folks, that’s how Amazon came to decimate local economies and human relationships.

Locally’s clapping back. With an e-commerce platform connected to local retailers’ real-time inventories, Locally makes it easy to support our favorite specialty stores.

The brand’s B2B2C business model posed unique messaging challenges. Our brand concept, “Down on the Corner,” became our touchpoint. Local retail is about connection—retailers connecting shoppers to the goods that spark joy for all.

My role

Verbal identity

  • Positioning
  • Mission, vision, & purpose statements
  • USP & value prop statements
  • Audience messaging
  • Style guide
  • Brand story
Locally value props for B2B2C audiences
Locally voice and tone descriptors
Locally V and T 2
Locally USPs
Locally positioning
Locally PMV
Locally brand story
archetype

I produced the above writing while at Focus Lab alongside a team of expert brand designers and strategists.

Credits

Brand writing – Idoia Gkikas (that’s me!)

Brand design – Chase Turberville

Brand strategy – Haley Bridges