Brand Writing
Brand writing is not marketing copy; it’s the precursor to, and guide for, marketing copy. I wrote mission, vision, and purpose statements; USP and value prop statements; audience messaging; voice and tone; style manuals; tagline; and/or brand stories for the following brands:
- BoxC
- Cuttlesoft
- Dig Insights
- Elastic Path
- Focus Lab
- Helium 10
- Hireguide
- Keymaster Games
- LaunchDarkly
- Lever
- Locally
- Quantive
- Rows
- Salesloft
- Street Context
- Tango
- Tighten
- TrustedSec
- Upsiide
- Zuora
Content strategy, wireframing, and UI writing
Content briefs, page content design/strategy, lo-fidelity wireframing in Figma, design collaboration/content design oversight, and copywriting for select web pages for the following brands:
Content (bylined)
- How to Write a Purpose Statement That Actually Matters
- The Game-Changing Power of Brand Stories
- Your Brand Walks Into a Bar: Voice and Tone
- Brand Archetypes (video interview)
- Tourism articles for Visit the USA (author page)
- Tips for Onboarding Freelancers So They Get Your Brand Standards Right (quoted, article interview)
- The History And Enduring Controversy Behind Pearl Jam’s ‘Jeremy’ Music Video (Ranker)
- Behind-The-Scenes Stories From The ‘Pirates Of The Caribbean’ Movies (Ranker)
Content (not bylined)
- Salesloft brand story page (writing, content strategy)
- Elastic Path Home, About, brand rollout blog post, and navigation structure/copy
- Gearing Up for Holiday Marketing Part 1: Landing Pages and Holiday SEO
- Gearing Up for Holiday Marketing Part 2: Email and Social Media
- 7 Ways to Boost Online Marketing for Your Business During the Holidays
- 5 Major Drawbacks of Using a Facebook Page as Your Business Website
- The #1 Thing to Target with Local SEO – and 5 Steps to Get There
- SEO Trends: Optimize Your Site for Voice Search Traffic
- The 4 Hidden Culprits Behind E-Commerce Cart Abandonment
- The Dos and Don’ts of Social Media Hashtags
- What is an SSL Certificate and Why Do I Need One?
- Which Social Media Accounts Should My Business Have?
- The Art of Writing an Awesome Email Newsletter
- What Is SEO Exactly?
- An Essential SEO Checklist for Local Businesses
- 5 Signs You Need a New Website
- Arcadian Services Case Study
- Samson Corporation Case Study
- Blog content for Tri State Gate (editorial calendar and all articles)
WordPress Work
- Trish Rux (site build)
- United Renewable Energy (WordPress maintenance)
- R&D Plastics (site rebuild)
Copywriting and SEO
- Social media copy examples:
- Instagram account for a children’s math app
- Instagram account for a gate manufacturer
- Pinterest page for a gate manufacturer
- Twitter account for the owner of a fractional CFO firm
- Website copy for Integritive (all pages)
- Website copy for Manufacturing Marketing Pros (all pages)
- Organic SEO strategy for Tri State Gate‘s gate installation and repair services
- Organic SEO for Trish Rux‘s death doula services
Etc.
- Brand audits for startup tech brands
- Bio rewrites for Carter CPA staff
- Large-scale editorial site redesign project for GoToBermuda.com
- In-product tool tip copy for Pipeline Equity
- Fact-checking hundreds of articles for ParadiseCoast.com, Florida Sports Foundation golf and fishing print guides, VISIT FLORIDA annual visitors’ guide, VISITFLORIDA.com, Destination D.C. annual visitors’ guide, and Destination D.C.’s event planners’ guide
- Editing press releases and speech scripts for Travel South’s tourism council
- Copy editing and fact-checking English and foreign-language translated text for VisitTheUSA.com