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Idoia Gorosabel Gkikas
Digital Content Specialist
Skills
Editing
Editing for content, clarity, branding
Writing
Writing for creative, ad copy, branding
WordPress
Building, troubleshooting, customizing, revamping WordPress websites
Search engine optimization
On-page and off-page strategies for elevating search engine rankings
Bilingual Spanish/English
Advanced conversational Spanish/English
Branding and Marketing
Develop brand messaging and marketing materials
HTML & CSS
Basic HTML and CSS

Fifteen years of love in digital content creation including web writing and editing, marketing, branding, WordPress websites, and search engine optimization. 

Experience
Managing Editor
FlowOct. 2018 – Oct. 2019

Manage content production and oversee editorial direction of multiple clients at for a content marketing, branding, and live chat agency. 

  • Oversee editorial direction of multiple clients from a variety of industries (finance, education, legal, personal brands)
  • Manage multiple editorial calendars
  • Research and write article pitches
  • Conduct client interviews
  • Write and edit long-form articles and social media statuses
  • Manage up to 20 active projects
  • Assist with branding and marketing strategy including audits for websites, messaging, SEO, content, website copy, and social media presence
  • Hire and manage full-time direct reports and contractors
Freelance Writer, Editor, and Web Content Specialist
FreelanceApril 2009 – present

Wide-ranging, web-centered projects, including:

  • Original feature writing
  • In-depth digital editing
  • Site-wide rebranding editorial initiatives
  • Fact-checking
  • WordPress websites (building, fixing, and revamping)
  • Social media management
  • Search engine optimization

Extensive experience in writing for tourism, hospitality, and travel, as well as all things digital marketing. Clients have ranged from large-scale publishing to local businesses to solo professional service providers.

Editor
Miles PartnershipApril 2007- April 2009

Web Editor, VISITFLORIDA.com – Editor for Florida’s official online marketing/tourism website

  • Edit long-form web articles
  • Manage 10 freelance writers
  • Manage website’s brand voice and messaging
  • Write web copy including banner ads and landing page copy
  • Collaborate with developer, graphic designer, sales, and advertising
Other Relevant Experience

March 2006 – March 2007
Marketing Coordinator

  • Wrote and designed marketing collateral for a real estate marketing firm

August 2004 – February 2006
Web Editor

  • Managed editorial content of multiple websites for a small digital marketing firm
Education
M.A.
University of Florida

Master’s in English

B.A.
California State University, Long Beach

Bachelor’s in English

Technical Skills and Programs
  • Bilingual (Spanish/English)
  • WordPress
  • Photoshop
  • Canva
  • StoryBrand
  • G Suite/Google products
  • AP Style
  • Working knowledge of HTML and CSS
  • Social media publishing: Buffer, Hootsuite, Grum, Amplfir, Bitly, Tailwind
  • Analytics: Google Analytics, Search Console, Moz, Ahrefs, SEMRush
  • Project management: Time Camp, Wrike, Time Doctor, Trello, TMetric, Clockify, Toggl, Asana, Slack, Basecamp, Redmine
Continuing Education

Additional online coursework in social media management, search engine optimization, content marketing, copywriting, and branding.