Spreadsheets haven’t evolved in decades, yet businesses rely on them for nearly every function. Enter Rows, the first true alternative to legacy spreadsheet software. Powerful enough to trust with your business, yet fun enough to create calculators, forms, and even shareable websites—all without touching a line of code.
My Role
Verbal identity
- Purpose, mission, and vision statements
- Value proposition statement
- Voice & tone
Rows
I produced the above writing while at Focus Lab alongside a team of expert brand designers and strategists.
Credits
Brand writing – Idoia Gkikas (that’s me!)
Brand design – Matt Yow
Brand strategy – Haley Bridges