Salesloft is the #1 Sales Engagement solution in the market, beloved by enterprise revenue teams around the world. When the client came to Focus Lab for a rebrand, their energy was unstoppable. They were ready to go big or go home, and our project team brought it (there was a Yeezy mockup, let’s put it that way).
My role
Verbal identity
Content strategy
Copywriting
- Mission, vision, & purpose statements
- Core values rewrite
- Audience messaging
- USP & value prop statements
- Brand story + brand reveal post
- Page-level content strategy for select site pages
- Copywriting for select site pages
I produced the above writing while at Focus Lab alongside a team of expert brand designers and strategists.
Credits
Brand writing – Idoia Gkikas (that’s me!)
Brand design – Chase Turberville
Brand strategy – Haley Bridges