Writing & Editing

No matter how far technology goes and no matter how automated our lives become, great content will always matter.

My approach to creating quality content is built on these pillars:

  • Original. Your content should be amazing and totally your own.
  • Accurate. Fact-checked and proofed. No exceptions. Your brand credibility relies on it.
  • Appropriate for the medium and audience. Copy should be tailored to speak to your identified target audience using audience analysis and hard statistics.

Original, credible, and well-targeted writing enhances your reputation, creates a loyal readership, increases word-of-mouth referrals (the best kind!), and encourages action.

How I Can Help You

I work with brands on behind-the-scenes, foundational messaging, comprised of:

  • Purpose and mission statements.
  • Core values.
  • Unique selling proposition.
  • Value proposition.
  • Voice and tone.
  • House style guide.
  • Website content strategy.

With writing, editing, and fact-checking, I work with content for:

  • Business websites.
  • Professional portfolios.
  • Tourism publications.
  • Bi-lingual (Spanish-English) translations (*upon consultation).