No matter how far technology goes and no matter how automated our lives become, great content will always matter.
My approach to creating quality content is built on these pillars:
- Original. Your content should be amazing and totally your own.
- Accurate. Fact-checked and proofed. No exceptions. Your brand credibility relies on it.
- Appropriate for the medium and audience. Copy should be tailored to speak to your identified target audience using audience analysis and hard statistics.
Original, credible, and well-targeted writing enhances your reputation, creates a loyal readership, increases word-of-mouth referrals (the best kind!), and encourages action.
How I Can Help You
I work with brands on behind-the-scenes, foundational messaging, comprised of:
- Purpose and mission statements.
- Core values.
- Unique selling proposition.
- Value proposition.
- Voice and tone.
- House style guide.
- Website content strategy.
With writing, editing, and fact-checking, I work with content for:
- Business websites.
- Professional portfolios.
- Tourism publications.
- Bi-lingual (Spanish-English) translations (*upon consultation).