Tighten came to the team at Focus Lab with confidence and clarity in spades. What they lacked was a visual and verbal brand to match. We helped the software development agency translate their collective ambition into a brand that looks and feels, well … Tight.
My role
Verbal identity
Content strategy
Copywriting
- Mission, vision, & purpose statements
- USP & value prop statements
- Core values workshop and writing
- Audience messaging
- Style guide
- Web copy
Tighten verbal identity & copywriting
I produced the above writing while at Focus Lab alongside a team of expert brand designers and strategists.
Credits
Brand writing – Idoia Gkikas (that’s me!)
Brand design – Chase Turberville
Brand strategy – Haley Bridges