TrustedSec is a cybersecurity consulting firm providing practical, expert security solutions for organizations of all sizes. Through its expertise, technical skill, and ethical character, the company helps businesses secure what’s most important to them.

The challenge

TrustedSec’s brand hadn’t changed since day one, when it operated out of its founder’s basement. Its identity needed to match its organizational maturity, but there was a hitch: we couldn’t get rid of its eye-patch-clad smiley-face logo. On the verbal identity side, the firm needed help putting into words what they already knew to be true: that they exist to make the world a safer place.

The solution

Working with the project designer, strategist, and client team, we launched a grown-up brand with a healthy dash of irreverence. Imagery and messaging joined forces to combat the usual fear-mongering common among cybersecurity firms. TrustedSec instead sees security as an asset, not an obstacle, enabling businesses to protect what’s important and do more of what they love to do, safely.

The deliverables

  • Core messaging (mission, vision, purpose)
  • Situational messaging (unique selling proposition, value proposition)
  • Audience-based messaging and elevator pitch
  • Style guide
  • Brand story

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