TrustedSec is a cybersecurity consulting firm on a mission to make the world a safer place. Through its expertise, technical skill, and ethical character, the company helps businesses grow by securing what’s most important to them.
TrustedSec’s formidable skill, credibility, and clientele weren’t reflected in its identity, which hadn’t changed since day 1. When we undertook this brand project, the client made one thing crystal clear: That smiley face logo wasn’t going anywhere.
Challenge accepted.
My role
Verbal identity
- Core messaging (mission, vision, purpose)
- Situational messaging (unique selling proposition, value proposition)
- Audience messaging framework
- Social media bios
- Tagline exploration
- Style guide
- Brand manifesto
TrustedSec verbal identity
I produced the above writing while at Focus Lab alongside a team of expert brand designers and strategists.
Credits
Brand writing – Idoia Gkikas (that’s me!)
Brand design – Brian Perez
Brand strategy – Haley Bridges