Building AI agents can feel a lot like middle school: lonely, awkward, and confusing. Designers, writers, and developers have distinct creative and technical needs. Lacking a unified solution, product teams contend with siloed communication and inefficient workarounds to get the job done.
Voiceflow understands that successful outcomes demand collaboration without compromise. Its AI agent-building platform provides product teams with the design and development toolset to work how they like—and produce great work, together.
My role
Verbal identity
- Mission, vision, & purpose statements
- USP & value prop statements
- Updated core values
- Audience messaging
- Style guide
- Brand story
I produced the above writing while at Focus Lab alongside a team of expert brand designers and strategists.
Credits
Brand writing – Idoia Gkikas (that’s me!)
Brand design – Kaylee Green
Brand strategy – Haley Bridges