{"id":67,"date":"2016-01-11T22:22:21","date_gmt":"2016-01-12T02:22:21","guid":{"rendered":"https:\/\/idoiagkikas.com\/?page_id=67"},"modified":"2024-04-23T22:11:44","modified_gmt":"2024-04-24T02:11:44","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/idoiagkikas.com\/portfolio\/","title":{"rendered":"Portfolio"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Brand Writing<\/h4>\n\n\n\n<p>Brand writing is not marketing copy. It&#8217;s the precursor to, and guide for, marketing copy. I wrote positioning statements; mission, vision, and purpose statements; USP and value prop statements; audience messaging; voice and tone; style manuals; taglines; and\/or brand stories for the following brands:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/boxc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BoxC<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cuttlesoft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cuttlesoft<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/diginsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dig Insights<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.elasticpath.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Elastic Path<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/focuslab.agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Focus Lab<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/helium10.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Helium 10<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hireguide.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hireguide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/keymastergames.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keymaster Games<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/launchdarkly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LaunchDarkly<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lever.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lever<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/locally.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Locally<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/quantive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quantive<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rows.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rows<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/salesloft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesloft<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/streetcontext.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Street Context<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tango.us\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tango<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tighten.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tighten<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trustedsec.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TrustedSec<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/upsiide.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Upsiide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/zuora.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zuora<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Content strategy, wireframing, and UI writing<\/h4>\n\n\n\n<p>Content briefs, page content design\/strategy, lo-fidelity wireframing in Figma, design collaboration\/content design oversight, and copywriting for select web pages for the following brands:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.elasticpath.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Elastic Path<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/odibrand.agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Odi<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/poly.ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PolyAI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/salesloft.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Salesloft<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/solidus.io\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Solidus<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/tighten.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tighten<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wizehire.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wizehire<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Content (bylined)<\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/focuslab.agency\/blog\/how-to-write-a-purpose-statement\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">How to Write a Purpose Statement That Actually Matters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/focuslab.agency\/blog\/brand-story\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Game-Changing Power of Brand Stories<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/focuslab.agency\/blog\/your-brand-walks-into-a-bar\" target=\"_blank\" rel=\"noreferrer noopener\">Your Brand Walks Into a Bar: Voice and Tone<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/youtu.be\/2NmplpU3gqU\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brand Archetypes<\/a> (video interview)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.visittheusa.com\/search?author=13016\" target=\"_blank\" rel=\"noreferrer noopener\">Tourism articles for Visit the USA<\/a> (author page)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.skyword.com\/contentstandard\/tips-for-onboarding-freelancers-so-they-get-your-brand-standards-right\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tips for Onboarding Freelancers So They Get Your Brand Standards Right<\/a> (quoted, article interview)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Content (not bylined)<\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/salesloft.com\/new-sales-story\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Salesloft brand story page<\/a> (writing, content strategy)<\/li>\n\n\n\n<li>Elastic Path <a href=\"https:\/\/www.elasticpath.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Home<\/a>, <a href=\"https:\/\/www.elasticpath.com\/company\/about-us\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">About<\/a>, <a href=\"https:\/\/www.elasticpath.com\/blog\/inside-our-brand\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">brand rollout blog post<\/a>, and navigation structure\/copy<\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/gear-up-for-holiday-marketing-part-1-landing-pages-and-holiday-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gearing Up for Holiday Marketing Part 1: Landing Pages and Holiday SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/gearing-up-for-holiday-m\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gearing Up for Holiday Marketing Part 2: Email and Social Media<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/7-ways-to-boost-online-marketing-for-your-business-during-the-holidays\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">7 Ways to Boost Online Marketing for Your Business During the Holidays<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/drawbacks-of-facebook-as-business-site\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5 Major Drawbacks of Using a Facebook Page as Your Business Website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/the-1-thing-to-target-with-local-seo-and-5-steps-to-get-there\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The #1 Thing to Target with Local SEO \u2013 and 5 Steps to Get There<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/seo-trends-optimize-your-site-for-voice-search-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEO Trends: Optimize Your Site for Voice Search Traffic<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/the-4-hidden-culprits-behind-e-commerce-cart-abandonment\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The 4 Hidden Culprits Behind E-Commerce Cart Abandonment<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/the-dos-and-donts-of-social-media-hashtags\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Dos and Don\u2019ts of Social Media Hashtags<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/what-is-an-ssl-certificate-and-why-do-i-need-one\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">What is an SSL Certificate and Why Do I Need One?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/which-social-media-accounts-should-my-business-have\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Which Social Media Accounts Should My Business Have?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/the-art-of-writing-an-awesome-email-newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Art of Writing an Awesome Email Newsletter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">What Is SEO Exactly?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/an-essential-seo-checklist-for-local-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">An Essential SEO Checklist for Local Businesses<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.integritive.com\/5-signs-you-need-a-new-website\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5 Signs You Need a New Website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.manufacturingmarketingpros.com\/case-studies\/arcadian-services\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Arcadian Services Case Study<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.manufacturingmarketingpros.com\/case-studies\/samson\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Samson Corporation Case Study<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tristategate.com\/blog\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Blog content for Tri State Gate<\/a> (editorial calendar and all articles)<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Copywriting and SEO<\/h4>\n\n\n\n<ul>\n<li>Social media copy examples:\n<ul>\n<li><a href=\"https:\/\/www.instagram.com\/elephantlearningapp\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram account<\/a>&nbsp;for a children&#8217;s math app<\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/tristategate\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram account<\/a>&nbsp;for a gate manufacturer<\/li>\n\n\n\n<li><a href=\"https:\/\/www.pinterest.com\/tristategate\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pinterest page<\/a> for a gate manufacturer<\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/cschwally\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Twitter account<\/a>&nbsp;for the owner of a fractional CFO firm<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Website copy for <a href=\"https:\/\/www.integritive.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Integritive<\/a> (all pages)<\/li>\n\n\n\n<li>Website copy for <a href=\"https:\/\/www.manufacturingmarketingpros.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Manufacturing Marketing Pros<\/a> (all pages)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Etc.<\/h4>\n\n\n\n<ul>\n<li>Brand audits for startup tech brands<\/li>\n\n\n\n<li>Bio rewrites for <a href=\"https:\/\/carter.cpa\/team\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Carter CPA staff<\/a><\/li>\n\n\n\n<li>Large-scale editorial site redesign project for <a href=\"http:\/\/gotobermuda.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GoToBermuda.com<\/a><\/li>\n\n\n\n<li>In-product tool tip copy for <a href=\"https:\/\/www.pipelineequity.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pipeline Equity<\/a><\/li>\n\n\n\n<li>Fact-checking hundreds of articles for ParadiseCoast.com, Florida Sports Foundation golf and fishing print guides, VISIT FLORIDA annual visitors&#8217; guide, VISITFLORIDA.com, Destination D.C. annual visitors&#8217; guide, and Destination D.C.&#8217;s event planners&#8217; guide<\/li>\n\n\n\n<li>Editing press releases and speech scripts for Travel South&#8217;s tourism council<\/li>\n\n\n\n<li>Copy editing and fact-checking English&nbsp;and foreign-language translated text for <a href=\"http:\/\/visittheusa.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">VisitTheUSA.com<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Writing Brand writing is not marketing copy. It&#8217;s the precursor to, and guide for, marketing copy. I wrote positioning statements; mission, vision, and purpose statements; USP and value prop statements; audience messaging; voice and tone; style manuals; taglines; and\/or brand stories for the following brands: Content strategy, wireframing, and UI writing Content briefs, page [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/idoiagkikas.com\/wp-json\/wp\/v2\/pages\/67"}],"collection":[{"href":"https:\/\/idoiagkikas.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/idoiagkikas.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/idoiagkikas.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idoiagkikas.com\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":44,"href":"https:\/\/idoiagkikas.com\/wp-json\/wp\/v2\/pages\/67\/revisions"}],"predecessor-version":[{"id":2609,"href":"https:\/\/idoiagkikas.com\/wp-json\/wp\/v2\/pages\/67\/revisions\/2609"}],"wp:attachment":[{"href":"https:\/\/idoiagkikas.com\/wp-json\/wp\/v2\/media?parent=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}