Brand Writing

Verbal identities

Brand writing is not marketing copy; it’s the precursor to, and guide for, marketing copy. I wrote mission, vision, and purpose statements; USP and value prop statements; audience messaging; voice and tone; style manuals; and brand stories for the following brands:

Page content design/UX and copywriting

Content briefs, page content design/strategy, lo-fidelity wireframing in Figma, design collaboration/content design oversight, and copywriting for select web pages for the following brands:

Sample Publications (Bylined)

Sample Content (Not Bylined)

WordPress Work

Support and/or design

Copywriting and SEO

Editing and Other Projects

  • Multiple evaluations and audits for startup tech brands
  • Bio rewrites for Carter CPA staff
  • Large-scale editorial site redesign project for GoToBermuda.com
  • In-product tool tip copy for Pipeline Equity
  • Fact-checking hundreds of articles for ParadiseCoast.com, Florida Sports Foundation golf and fishing print guides, VISIT FLORIDA annual visitors’ guide, VISITFLORIDA.com, Destination D.C. annual visitors’ guide, and Destination D.C.’s event planners’ guide
  • Editing press releases and speech scripts for Travel South’s tourism council
  • Copy editing and fact-checking English and foreign-language translated text for VisitTheUSA.com