Brand Writing

Brand writing is not marketing copy. It’s the precursor to, and guide for, marketing copy. I wrote positioning statements; mission, vision, and purpose statements; USP and value prop statements; audience messaging; voice and tone; style manuals; taglines; and/or brand stories for the following brands:

Content strategy, wireframing, and UI writing

Content briefs, page content design/strategy, lo-fidelity wireframing in Figma, design collaboration/content design oversight, and copywriting for select web pages for the following brands:

Content (bylined)

Content (not bylined)

Copywriting and SEO


  • Brand audits for startup tech brands
  • Bio rewrites for Carter CPA staff
  • Large-scale editorial site redesign project for GoToBermuda.com
  • In-product tool tip copy for Pipeline Equity
  • Fact-checking hundreds of articles for ParadiseCoast.com, Florida Sports Foundation golf and fishing print guides, VISIT FLORIDA annual visitors’ guide, VISITFLORIDA.com, Destination D.C. annual visitors’ guide, and Destination D.C.’s event planners’ guide
  • Editing press releases and speech scripts for Travel South’s tourism council
  • Copy editing and fact-checking English and foreign-language translated text for VisitTheUSA.com